Manufacturers will expand in 2023 and beyond by supporting short-notice production runs, establishing more significant product quality standards, and releasing next-generation goods more adaptable to customer needs.
All thanks to CPQ Technology!
CPQ resources have enabled manufacturers to deliver a better customer experience. And don’t forget only satisfying customers’ bring more sales. Satisfied customers become your brand advocates and quickly leave great reviews on social media channels that ultimately get more business.
By cutting down product quoting time and making the process more smooth, CPQ resources completely turned the manufacturing industry and left behind happy clients only.
Not only this, CPQ technology made it achievable to create more flexible pricing and product bundles/configurations. This builds trust and makes customers more loyal to your brand despite the “Switching Economy.”
Let’s discuss in detail how CPQ resources improve customer experience.
Four ways CPQ improves customer experience
There are many advantages to using CPQ technology for improving customer experience. Here are a few reasons how using CPQ customer experience for the eCommerce businesses can enhance customer loyalty and engagement:
1. Offer faster results:
CPQ system with a virtual product configurator speeds up the manufacturing process and B2B purchases, fulfilling modern customer expectations. It also helps in complex quotes by generating them in seconds. If a particular quote doesn’t work for the customer, a business can generate another one in real time. While CPQ is often linked with manufacturing due to the complexity of designing big projects, it can also accommodate speed and direction to industries that facilitate services and subscriptions, thereby expanding its market.
With CPQ, it has become easier for customers to buy complex products online. KBMax Product Configurator CPQ enables customers to design and customize the product from the beginning of the manufacturing process.
2. Quotes accuracy:
Despite speedy responses, it also builds customer trust by giving accurate quotes. Previously errors in quotes and configurations were a widespread problem that customers usually faced, leading to a bad experience that caused a customer to switch. However, today with the help of Contract Lifecycle Management (CLM), businesses are streamlining the process of the final contract intervention on terms and pricing so that the intervention process doesn’t cause a painful experience.
AI-powered CPQ software engine facilitates dynamic quoting fashions. It leverages data to recognize buying patterns and examines price trends to provide real-time offer recommendations that closely match customer expectations.
3. Hyper personalization:
In the digital era, personalization has an imperative feature that helps in improving customer experience with your brand. If you don’t have integrated CPQ till now in your business process, ask for a CPQ demo, as this is the only solution that allows personalization more profoundly. For instance, companies can offer specific pricing and catalogs tailored just for them. Partners can have their catalogs suited to their precise needs. Personalization is vital for the manufacturing industry to let customers know that you care for them and to make them feel valued.
4. Better data analytics with Artificial Intelligence:
With analytics, B2B companies can make better business decisions by tracking their customer’s digital footprints. CPQ provides the perfect platform for an organization to launch a comprehensive analytics campaign. It provides an in-depth analysis of sales effectiveness. AI-powered CPQ systems provide optimal pricing along with recommended cross-sell and up-sell opportunities. It empowers the rep with granular insights and allows them to handle the deal more effectively. This improves customer journey, eliminating sales rep’s manual work and allowing them to work closely with clients. Following the customer’s buying journey is critical. CPQ can help you build the connections that today’s buyers expect.
Conclusion
Successful businesses are known for offering engaging and best customer experiences and never thinking twice about going the extra mile to explore all-new ways to satisfy customers.
CPQ software becomes integral to all B2B businesses by aligning all business processes and teams to scale. Organizations usually work unproductively due to resources being in the wrong positions or process defenses negatively influencing momentum.
But no more silos as KBMax CPQ has lined many eCommerce solutions so that companies get more out of their resources.