Today customer wants personalization in every product. To meet the customer's requirements, manufacturers employ 3D product configurator software to design personalized products.
The 3D product configurator is a crucial component that makes the customer journey easy, rapid, and personalized, from the beginning learning process through comparison and research to the final selection. For this reason, many businesses are using tools like Configure, Price, Quote (CPQ), and Customer Relationship Management (CRM) to assist their salespeople in providing individualized experiences on time.
Let's look at a 3D product configurator that can help you design personalized products.
How can 3d product configurator software help in creating personalized products?
Over the last few years, 3D product visualization software has become essential to the global manufacturing framework. Like other industries, the manufacturing industry has also undergone substantial changes following the advent of the 3D product configurator and the internet.
Because of digitalization, consumers from every country can now buy anything from anywhere with only one click. As access to the internet is rapidly increasing worldwide, the number of online buyers keeps rising every year. However, this also increases the personalization trend that buyers need personalized touch in their products/services.
Many big brands are using 3D product visualization software to allow customers to feel their product in a real-life environment and can customize it in real-time. Custom products attract buyers, keep them online longer, and eventually get them to spend more. This isn't just a trend, but something changing a customer experience.
Here are some benefits of product configurator
1. Customers can see motion pictures before purchasing
With the majestic potential of Augmented Reality; buyers can now see motion pictures online to know what they will receive after purchasing. CPQ integration with visual product configuration has made it easy for manufacturers to customize their products before purchasing. Even they can add specifications during the designing process, and the product configurator can easily forward the new request to other teams for fast delivery.
2. A custom journey for every customer
Without accurate quotes and 3D product visualization software, it's more likely to build products with configuration errors, costing money and time for your business and flustering your customers. That's why creating the custom products your customer wants visually is necessary. Giving them visuals will reduce errors, lead to upsell opportunities, and get that wow factor you've been working for.
3. Include capabilities of AR/VR
Guided selling asks questions based on customer requirements, building an optimized solution in real-time. When paired with B2B eCommerce integration, customers can see every real-time change they make on their screens.
Additionally, leading visualization capabilities include Augmented Reality (AR) for an even more immersive B2B eCommerce Experience. A robust 3D product configurator guarantees that you generate high-quality leads with soft touch- all through your website. After all, when was the last time anyone comfortably made an eCommerce purchase without visuals?
4. Improving Customer Experience
A 3D product visualization software can be utilized at any point in the buyer's journey. However, the 3d configurator, focuses more on the consideration and decision phases. Using a CPQ solution, buyers and/or sales representatives can rapidly and easily create product quotes. Additionally, it may manage automated pricing based on rules and validations, and by utilizing AI, it can suggest additional products or services that might be valuable to the client. By enabling salespeople to configure, price, and quote on the road via mobile devices, the product configurator also enhances mobility—an essential component of the client experience.
Offering a tailored customer experience is the secret to success in the corporate world. Since every business transaction differs, sales representatives must customize each to meet the client's needs. Businesses now have some relief from the slow and error-prone manual quote process because of the availability of CPQ software.
Summing up
It all starts with KBMax 3D product visualization software and a visually appealing product. Our product visualization software remains an essential part of the buying journey for customers. The more excited they are about the product, the more likely they will buy it and return for more.