Manufacturers who have started creating an exciting sales journey for their customers witnessed tremendous growth in 2020. Simultaneously, those who followed traditional methods and depended on legacy apps were still in the drain of a loss. Many manufacturing firms have found ways to shift to an online journey, and they all share one secret, 3D product visualization software.
Creating custom products attracts buyers, keeps them online longer, and eventually gets them to spend more. Many big brands like Nike have been doing this for years. Other companies are using 3D product visualization software to place furniture, medical equipment, and more in the real-life environment of a prospective buyer. This isn’t just a trend but something that can change a B2B eCommerce experience.
Let’s look at just how much the market has changed in the past year and why 3D eCommerce is vital for long-term eCommerce success for businesses.
A Rapid Shift to Customer Experience with 3D Product Visualization Software
Because of unprecedented time, manufacturers have started looking for diverse solutions to work with to reduce the workforce and increase online customers. These days most customers are available online and love purchasing things online.
As access to the internet is rapidly increasing worldwide, the number of online buyers keeps rising every year.
Today, many companies are shifting their go-to-market plans. It’s essential to know how internal forces are affecting your own manufacturing business. It’s time to integrate KBMax product configurator CPQ to give all access to customers as they want to see their product and how it will assemble in their real-life environment.
What is Product Configuration?
Visual product configuration is the fused use of digital technologies to configure products in the 3D visual representation. 3D product visualization software empowers your sales team and customers to configure their products quickly and accurately from anywhere.
How will Product Configuration Improve Customer Experiences?
Creating a 3D experience with 3D product visualization software allow manufacturers to give access to online buyers to see the product in 3D representation with digital product specifications. It makes it easy for buyers to know every detail of the product and facilitates them to customize the product based on their business needs.
Here are some ways 3D product visualization software helps manufacturers boost customer engagement.
A custom journey for every customer
Think about the store, where you can deliver everyone precisely what they are looking for! Something a little different. A product with their favorite colors, materials, and specifications. You can quickly show the product they want in a fun 3D interactive way and nudge them to check out quickly. That’s where manufacturing can truly create an engaging experience.
To achieve this, manufacturers can integrate CPQ, offering an engaging customer experience by automating product design. You can also design highly configurable customer products that can only work with certain product features.
Think bigger for your eCommerce process
When a potential customer identifies their requirement, companies can reinvent the purchasing process with KBMax product configurator CPQ with visualization after integrating it into their website and internal systems. This enables a seamless customer experience and buying experience across channels that connects customers directly to your brand.
Thanks to CPQ, anyone can design highly customized industrial production items based on their defined demands.
Self-Service and visual configuration
It all starts with 3D eCommerce and a visually appealing product. Integrating a visual product configurator directly on your website can be part of a self-service customer experience that will make you a champ in the industry. After all, customers are more likely to spend more time on your website and money on a product they’ve built themselves. Visual configuration with fewer human interactions gives a personal touch to the services. It creates special bonds with the buyers that influence them to pay more dollars for their custom products.
Summary
Creating a 3D experience and more is a classic use case for many visualization companies. Still, if you’re in the manufacturing industry, it’s time to go beyond with a combination of CPQ and 3D product visualization software. To discuss more about product visualization software, connect to KBMax experts now!